Vision & Mission
Technological leader and shaping the future
Our vision
To be a robust, technologically leading e-commerce platform that contributes significantly to the consolidation of consumables markets across Europe through comprehensive M&A expertise. We are shaping the future of digital commerce for consumer goods – efficient, data-driven and infinitely scalable.
"Our vision is to build the most technologically advanced and scalable e-commerce platform for consumables in Europe – a company that consolidates entire markets through consistent M&A excellence and redefines the future of digital commerce."
Morten Severon
Chief Executive Officer
Our mission
We create sustainable added value by:
Consistently consolidating markets
As an experienced M&A player, we are driving forward the consolidation of companies in the e-commerce market for ink and toner
– and expanding this approach to other categories of consumables.
Tapping into resilient markets
We operate in a large, stable and demand-driven market environment and take advantage of attractive opportunities for geographical
and vertical expansion.
Utilise a scalable business model
We offer highly attractive products for loyal, returning customers and are continuously developing our platform.
Focus on entrepreneurial leadership
Our experienced management team is distinguished by its strong M&A expertise and excellent implementation skills in post-merger integration.
Using technology and data intelligently
Our modern, scalable tech stack enables a seamless customer journey and is optimally prepared for further growth through M&A.
Ensuring financial strength
With a robust core business, industry-leading EBITDA margins and strong cash conversion, we are creating the ideal basis for expansion into additional e-commerce categories for consumer goods.